GROUP MATRIX Presented by, Sanjay parmar THE BCG GROWTHSHARE MATRIX It is a portfolio planning model which is based on the observation that a company’s business units…

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1. INTRODUCTION Since 80 yrs ofParle'sinception, it has been India’s manufacturer of biscuits & confectionary best known for itsquality, nutrition & its taste…

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Slide 1 BCG Matrix – A Business Portfolio Tool By: Shruti Gupta Slide 2 What is Business Portfolio? Slide 3 Methods of Portfolio Planning The two best-known portfolio planning…

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Company and Marketing Strategy: Partnering to Build Customer Relationships 2 2-* Strategic Planning Strategic Planning is the Process of Developing and Maintaining a Strategic…