1. 論文閱讀報告 (更新內容)指導教授: 李元德 教授學生: 陳竹正學號: R78162033班級: 經營管理研究所博士班 一 年級 2. 主論文－What…

5 Digital Qual Techniques That Get to the Heart of Emotions #1 Metaphors As we know from direct questioning, emotions are often exceptionally hard to put into words. A metaphor…

5 ways mobile qual extends global reach #1 Mobile & smart phone penetration is high and getting higher By 2017, global mobile phone penetration will rise from 61.1% to…

5 Ways mobile and digital qual can help you understand big data #1 Numbers don’t tell the whole story P&G’s Babycare team had a problem. Their sales data showed they…

Distributed by Harvard Business School Publishing Customer Service Department 60 Harvard Way Boston, MA 02163 Bank One: “The Uncommon Partnership” CASE STUDY DMI009 Purchased…

Case Study Research inAccounting David J. Cooper and Wayne Morgan SYNOPSIS: We describe case study research and explain its value for developing theory and informing practice.…

1 | Amadeus Qantas cross-sell case study The aviation industry, like many commercial sectors, has faced one of its most challenging times in recent years. This has forced…