Chapter- 3 VOLKSWAGEN INDIA : CASE STUDY ³INNOVATIVE CAMPAIGN INSPIRES 2,700 CAR RECOMMENDATIONS IN 4 WEEKS´ Volkswagen was originally founded in 1937 by the Nazi trade…

Marketing Solutions Challenge • Create brand awareness among working professionals • Build loyalty and aspiration • In�uence decision-making Solution • Establish…

1. Marketing SolutionsVolkswagen IndiaCase StudyInnovative campaign inspires 2,700car recommendations in 4 weeksVolkswagen (VW) is one of the world’s leading automobilemanufacturers…

1. Marketing Solutions “In a world where people spend an increasing amountof time at work, thinking about work, and interacting with their work colleagues, we believe it’s…

Marketing Solutions Challenge • Create brand awareness among working professionals • Build loyalty and aspiration • In�uence decision-making Solution • Establish…