Travel Visit California 5-Year Strategic Marketing Plan 2011-2016

1. Fiscal Years 11/12 to 15/162011 2012 2013 2014 2015 2016 ENRICHMENTBRAND PLAN 4 / 2 6 / 1 1 5-Year Strategic Marketing Plan 2. Acknowledgements A committee of industry…

Documents 1 October 29, 2010 California Tourism Outlook 2010-2011 Dan Mishell Director, Research California...

Slide 1 1 October 29, 2010 California Tourism Outlook 2010-2011 Dan Mishell Director, Research California Travel & Tourism Commission Slide 2 2 Slide 3 3 California Tourism…