SESSION - 5 DEALING WITH THE COMPETITION Trendy & high end designer lines : Calvin Klein, Tommy Hilfiger & GAP Traditional brands: Western „Wranglers‟ & Urban…

Module 4 Offensive and defencive strategies Offensive Defensive Strategies considering strategic options from a competitor rather than customer orientation is referred to…

1. How should market challengers attack market leaders? Decide whom to attack? 2. Market challenger can attack Market leader Regional firms 3. Can attack its own size firms…

Slide 1 11 Competitive Dynamics 1 Slide 2 11-2 Chapter Questions How do marketers identify primary competitors? How should we analyze competitors’ strategies, objectives,…

Slide 1 Slide 2 Strategies for Dealing with Competition Dr rushdy wady Slide 3 Objectives Identifying Competitors Evaluating Competitors Competitive Intelligence Systems…

Defining the strategic objective: The Sunsilk Shampoo aims at fulfilling the needs of its target market by offering a high quality, assessment of the concept in terms of…