1. ¿Quién es Mariano Cabrera Lanfranconi?• Licenciado en Marketing y Publicidad (Universidad de Palermo, Argentina)• Gerente Comercial de InmueblesYa.com• Director…
1. Integrating Marketing Communications to Build Brand Equity 2. . 6.2 Overview • Marketing communications are the means by which firms attempt to inform, persuade, and…
1. CREATING BUZZ 2. WORDOFMOUTHMARKETING 3. TO APPRECIATE WOMM: FIRST YOU HAVE TO UNDERSTANDWHAT’S BROKENWITH TRADITIONAL MARKETING. 4. How to useWOMM TechniquesandSocial…
1. How to win the Internet 2. 01 DEFINING WINNING THE INTERNET 3. • If people click and don’t share= LOSE • If people share but their friends don’t click= LOSE •…
1. Welcome to the 2011 SoMe AwardsS P O N S O R E D B Y: 2. With your host Daniel BaldwinS P O N S O R E D B Y: 3. Judges Kelly Feller After having been in "traditional"…
1. By Amy and Hannah 2. The concept of viral marketing is to create a marketing campaign that can grow rapidly without any extra advertising on your part. Examples of Viral…
1. MARKTLEIDER 3.0Social Trends & Disruptive Businessmodels 2. Jeroen van der SchenkAdd me as a contact in your mobile phoneSocial (Media) Concept Designjvdschenk jeroenvanderschenk…
1. Customer checking out stuff!! 2. Alternative Marketing Vehicle • Alternative media, by any other name, including word-of-mouth, is a confusing collection of attempts…