MARKTLEIDER 3.0 Social Trends & Disruptive Businessmodels
VPSO Marktleider 3.0 deel 1 Social Trends
Jan 19, 2015
Tijdens sessie 1 van de VPSO #marktleider30 klantendag haalt Jeroen van der Schenk tijdens zijn presentatie verschillende voorbeelden van social trends en disruptive business models aan.
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MARKTLEIDER 3.0Social Trends & Disruptive Businessmodels
Jeroen van der SchenkSocial (Media) Concept DesignAdd me as a contact in your mobile phone
jvdschenk jeroenvanderschenk
SOCIAL (MEDIA)TRENDS
#exactonline#marktleider30
#exactonline
Web 1.0
Web 2.0
Web 3.0
The (E)volution of Internet
TRA
NSP
AR
AN
CY
Een sociale trend waarbij mensen nieuwe technologie gebruiken om dingen te doen en te maken met anderen, in plaats van gebruik t e m a k e n v a n d e g e v e s t i g d e o r d e organisaties en overheid.Source: Groundswell by Forrester.com
Groundswell
TRA
NSP
AR
AN
CY
3.200 QUANGO’S120.000 WERKNEMERS
140 MILJARD
HET GELD IS OP!
THEMOVEMENT
web 1.0web 2.0web 3.0web 4.0
Society 3.0Marco Derksen
ModelMarketing
CommunicatieCommunication
Dialogue Value Networks
Bedrijven
Klanten
1.0 2.0 3.0
Source: Marco Derksen in het boek Society 3.0
M e d i a L a n d s c a p e
Van waardeketen naar waardenetwerk
web 1.0web 2.0web 3.0web 4.0
Society 3.0Marco Derksen
ModelMarketing
CommunicatieCommunication
Dialogue Value Networks
Source: Marco Derksen in het boek Society 3.0
Bedrijven
Klanten
Organizing Without Organizations
Sharing
coop
erat
ion
personal currency
“Here comes everybody” by Clay Shirky
Conversation
CollaborativeProduction
Collective(Inter)action
SHARING
- SHARING -
Organizing Without Organizations
- CONVERSATION -
Organizing Without Organizations
CONVERSATION
- CONVERSATION -
Organizing Without Organizations
COLLABORATIVEPRODUCTION
- COLLABORATIVE PRODUCTION -
Organizing Without Organizations
POWER TO THE CROWD
- COLLECTIVE (INTER)ACTION -
Organizing Without Organizations
COLLECTIVE(INTER)ACTION
- COLLECTIVE (INTER)ACTION -
Organizing Without Organizations
COLLABORATIVECONSUMPTION
PEER-2-PEER
EVERYTHING!
couchsurfinghotelhotels
hotelindustryhospitality
KHNpeer-2-peerpeer-to-peerconnectingworldwidesleepingsharing
bedcouch
businessmodelsbackpacker
businessleisure
PEER-2-PEER
EVERYTHING!
crowd collaborationfood
dinnerlunch
twitterconnecting
peerscooking
tweetjemeetweet je mee
conceptnederland
PEER-2-PEER
EVERYTHING!
social mediacars
carsharingconcepts
businessmodelearn
reviewcrowd
peer2peerpeer-2-peer
peer tot peerautomotiveautobranche
PEER-2-PEER
EVERYTHING!
moneyloan
crowdfundingspending
ratesocial media
crowdtrust
peer2peerpeer-2-peer
peer tot peer
PEER-2-PEER
EVERYTHING!
We become are Mobile!
MARKTLEIDER 3.0Social Trends & Disruptive Businessmodels
commodityadded value
brandingco-creation
coffeekoffiesenseo
business modelspricing strategy
COMMODITYMARKETS
strategieadd value
price strategychoose
business modelsorganizationorganisation
companycorporate
ADD VALUE
PRICE STRATEGY
CASE
Uitdagingen Vergadermarkt
‣ Vergaderzalen zijn een commodity geworden.
‣ Steeds moeilijker om goed personeel te vinden.
‣ Huidige regels en richtlijnen sluiten niet meer aan op de markt.
‣ Prijs is leidend geworden (grote inkopers).
‣ Aantal gasten per boeking neemt af.
The Longtail
Volu
me in !
# bookers
Traditional business:
80% of the revenue is
generated by app. 15 bookers
Seats2meet.com
80% of the bookers spend
less than ! 500 per year!
SOCIAL
TRANSACTIONAL
SOCIALSEARCH
verloop van tijd
T T Tinte
nsite
it in
tera
ctie
It’s all about Social Touchpoints
Locaties
Klanten
Van organiseren naar faciliteren
Locaties
Seats2meet.com
Buzz Marketing
Buzz is Business
Buzz is Business
Buzz is Business
Seats2meet.com Websites
90% USER
GENERATED
CONTENT
Welcome @ Seats2work.com
Welcome @ Seats2work.com
REALTIME!
Knowledge versus Location
Knowledge versus Location
MARKTLEIDER 3.0Social Trends & Disruptive Businessmodels
Contact
Add me as a contact in you mobile phone
Jeroen van der SchenkFounder of [email protected]
@jvdschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
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