Slide 1Chapter 15 Consumers in the Global Economy Business Essentials Mrs. Wilson Slide 2 BEFORE ACTIVITY National Brand vs. Generic Brand Taste Test!National Brand vs. Generic…
Slide 1 Slide 2 As marketers and business people, we will sell our products to whomever will buy it –Ie: wedding gowns to seniors Retirement funds to a teenager Yet these…
Slide 1 Slide 2 Define the business market and explain how business markets differ from consumer markets Identify the major factors that influence business buyer…
Slide 1 Business Plan Preparation: Killer Slide Presentation Business Plan Preparation Frank Moyes Leeds College of Business University of Colorado Boulder, Colorado Slide…
Slide 1 Segmentation / Consumer Profiles Slide 2 As marketers and business people, we will sell our products to whomever will buy it wedding gowns to seniors ie: Retirement…