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Education Online Consumer

1. The online consumer John Brissenden 16.02.10 2. Reading Fill (2009), chapter 26 3. Learning outcomes To understand the scale and nature of online purchasing To consider…

Documents Customer Analysis

1. Customer Analysis 2. Introduction Marketing planning is ultimately driven by the marketing strategist,s perception of how and why customers behave as they do, and how…

Documents Industrial Marketing (Buying Process)

Organizational Buying Process What is Value ? May not be tangible Value is PERCEIVED by the buyer Can enhance value by: ± Packaging ± Support services ± Reliability ±…

Business Rethinking Growth in the Digitally Disrupted Age of the Customer

1. What is your Growth Strategy? 2. Growth strategy I 3. Growth strategy II 4. Opportunity or Threat? Digital Disruption 5. Drivers of Digital Disruption: 1. Mass Adoption…

Business Digital Disruption: 5 Steps to Accelerating Adoption of your Cloud Services

1. Cloud = IT TransformationInternally facingoperations automationCloud = Externally facingcustomer interactionsBusiness Transformation 2. Drivers of Digital Disruption:1.…

Business Bob's presentation from Funnel 2012

1. @bobapollo #Funnel12PLANNINGBob Apollo | Inflexion-Point 2. @bobapollo #Funnel12WHY PLAN? 3. @bobapollo #Funnel12One of the great benefits of not planning is thatfailure…

Education Consumer Decision Making Models

1. Consumer Decision Making Models Mithilesh Trivedi 2. The consumer models refer to varying orientations and perspectives with which consumers approach the marketplace and…

Technology Tapping into Social Inflience

1. Tapping into Social Influence MIMA Summit State of Change | October 2013@leighgeorgeLeigh GeorgeVice President, Strategist | Social@Ogilvy 2. Why should I invest in influence?2…

Business Marketing Today Becomes Sales Tomorrow

1. The world has changed? 2. theProblem 3. Moving to tomorrow’s battlefield 4. “Today’s customers are online explorers, seeking out online ratings, peer reviews, videos…

Business Brand Building

1.Brand Buildingis digital marketing a brand equity booster?Yves-Alain SchwaarLausanne, 01.11.201112. Ubiquitous buying processFrom awareness to purchase; a multi-touchpoint…