CONSUMER BEHAVIOUR What products and services do we buy? Why do we buy? How often do we buy? From where do we buy etc? Are the issues which are dealt with in the discipline…
BRAND AWARENESS INTRODUCTION For developing a new promotion strategy based on corporate objectives which includes identifying the corporate growth role for new products scanning…
1. Buyer Behaviour Definitions and Classifications 2. Learning Outcomes Know the different types of customers Difference between Buyer and Consumer Behavioural pattern of…
Slide 1Does better labor standard pay? - Linking labor standard compliance and supplier competitiveness - Chikako Oka [email protected] Royal Holloway University of London…
Slide 1Chapter 15: Supply Chain Finance Slide 2 Chapter 15Management of Business Logistics, 7 th Ed.2 Learning Objectives - After reading this chapter, you should be able…
1.Ethical and Legal Issues in Selling Chapter 32. Important Questions Answered Why do salespeople need to develop their own codes of ethics? Which ethical responsibilities…
1.BUYING 2.0: Accelerate Your Sales by Making it Easier to Buy 2. Buying 2.0: Accelerate Your Sales by Making it Easier to Buy >Executive Summary – Ron Snyder Web 2.0…