B-to-B Content: The Revolution Is Now Marisa Kopec Erin Estep VP and Group Director Service Director, SCM 9 May 2013 © Copyright SiriusDecisions. All Rights Protected and…
1. What is Content Marketing? 2. What is content? 3. Keep it simple. Content consists of one of the following: • Text: blog posts, ebooks, tweets • Multimedia: images,…