1.© 2005 Prentice Hall 15-1 Strategic Elements of Competitive Advantage 2. © 2005 Prentice Hall 15-2 Industry Analysis: Forces Influencing Competition Industry – group…

1.© 2005 Prentice Hall 15-1 Strategic Elements of Competitive Advantage 2. © 2005 Prentice Hall 15-2 Industry Analysis: Forces Influencing Competition Industry – group…

1. Global Marketing Warren J. Keegan Mark C. Green Global Marketing Warren J. Keegan Mark C. Green Strategic Elements of Competitive Advantage Chapter 16Copyright 2013, Pearson…

Slide 1 © 2005 Prentice Hall15-1 Chapter 15 Strategic Elements of Competitive Advantage PowerPoint By Kristopher Blanchard North Central University Slide 2 © 2005 Prentice…

Slide 1 Strategic Elements of Competitive Advantage Slide 2 ©2011 Pearson Education, Inc. Introduction This chapter looks at: –Industry analysis –Competitor analysis…