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Marketing Learn to speak Demand Generation

A guide to speaking the language of Demand Generation, from selling the concept to the board, to designing and executing programmes within your Marketing Automation platform…

Marketing #EE13 Presentation: Exploding the Whitepaper

Efficient processes. We all love them, but struggle to build them in our organizations. See how Plex, Concur and Kapost use content pillars to create enough (and effective)…

Marketing What is Inbound Marketing?

1. What is Inbound Marketing? An Overview of the Inbound Philosophy, Methodology and Playbook 2. CONTENT I. WHAT IS INBOUND MARKETİNG? II. THE PHILOSOPHY: WHY INBOUND WORKS.…

Business How Buyer Trends are Impacting the Future of Business Thinking

1. How Buyer Trends Are ImpactingThe Future of Business ThinkingBy Tony Zambito www.buyerology.com © 2011 Buyerology, All Rights Reserved. 2. Copyright NoticesHow Buyer…

Business Building A Social Business From The Inside Out

1. Building A Social Business From The Inside Out Sarah Goodall (@sarahgoodall) June 2014 2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2Internal Agenda…

Business eBook- Buyer Insights Research: Eliminate the Guesswork!

1.Buyer Insights Research How to Understand Your Buyers So You Can Eliminate the Guesswork 2. Table of Contents Foreword..............................................................................................................…

Technology Howtocreatecontentthatconverts 131212075924-phpapp02

1.How To Create Content That Converts Michael Brenner SAP - VP, Marketing & Content Strategy @BrennerMichael2. Does Marketing = Promotion?© 2013 SAP AG or an SAP affiliate…

Business Diploma-GCD-ContentMarketing-Personas-Week2

1.Week 2 – Diploma Digital MarketingMapping Personas to Channels andContent Marketing2. Week 2• Review and Identify Key Performance Indicators for B2C & B2Bcampaigns.•…

Business IBAT-B2B-ContentMarketingProgrammesv

1.B2B Content Marketing ProgrammesKeith Feighery2. B2B Lead Management / Content Marketing 3. Terms and References 4. Attraction Marketing Inbound Marketing with intent –…

Business 4. IBAT-B2B-ContentMarketingAndLeadManagementProgrammes

1.B2B Content Marketing Programmes Keith Feighery 2. B2B Lead Management / Content Marketing 3. Terms and References 4. Attraction Marketing • Inbound Marketing with intent…