Business We're in the value creation business, be prepared to...

1. Our biggest competitor is ignorance. 8 out of 10 brand touch points are dominated by language Most brand owners haven’t tracked where brand language is having an impact…

Documents VALUE CHAIN. V ALUE C REATION Necessarily processing, converting, improving or adding value to a...

VALUE CHAIN VALUE CREATION Necessarily processing, converting, improving or adding value to a particular product (from its original state) thereby giving more appeal, utility…