Tag: sciencebased framework

Documents tagged

business of persuasion

Business Strategy 103 Advertising Strategy Crash Course (IACT

1. The Ad StratCrash Course 2. What isadvertising 3. It is not rocketscience 4. It is notfine art 5. It is notwhat yousee on TV 6. Advertiser 7. It is about…IssuesWhat…

Business Hegarty on Advertising final

1. 8 KEY LEARNINGS• Ideas• Brands and Audiences• Agencies• The Creative Director• Clients & Briefs• Pitches• Storytelling• Truth and Technology 2. CAREER…

Business Hegarty final

1. 8 KEY LEARNINGS• Ideas• Brands and Audiences• Agencies• The Creative Director• Clients & Briefs• Pitches• Storytelling• Truth and Technology 2. CAREER…

Business Hegarty final

1. 8 KEY LEARNINGS• Ideas• Brands and Audiences• Agencies• The Creative Director• Clients & Briefs• Pitches• Storytelling• Truth and Technology 2. CAREER…

Education Hegarty on Advertising

1. 8 KEY LEARNINGS• Ideas• Brands and Audiences• Agencies• The Creative Director• Clients & Briefs• Pitches• Storytelling• Truth and Technology 2. CAREER…

Business Hegarty final

1. 8 KEY LEARNINGS• Ideas• Brands and Audiences• Agencies• The Creative Director• Clients & Briefs• Pitches• Storytelling• Truth and Technology 2. CAREER…

Internet Addressing the Elephant in the Room - Content Strategy

1. The Elephant in the Room -Content StrategyWhat is it and why we need it? 2. The idea of an “Elephant in a Room” would be impossible to overlook;a…

Marketing Rational versus emotional – inside the mind of your buyer

Summary: In B2B marketing, using emotion is actually rather rational. Inside the mind of the buyer. OBJECTION! But this is âcharity/consumer/whateverâ Weâre in B2B. Please…