Documents Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved....

Slide 1Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Chapter 6 Business-to- Business (B2B) Marketing Slide 2 Copyright ©…

Documents Chapter 6 Business-to- Business (B2B) Marketing. 6-2 Chapter Objectives 1.Explain each of the...

Slide 1 Chapter 6 Business-to- Business (B2B) Marketing Slide 2 6-2 Chapter Objectives 1.Explain each of the components of the business-to- (B2B) market. 2.Describe the major…