Documents Cb12e basic ppt ch13

1. Chapter 13 Product and Distribution Strategies Learning Goals Explain marketing’s definition of a product and list the components of the product strategy. Describe the…

Documents Product Design Pricing and Strategies 2 Chapter Objectives Differentiate between a product item and....

Slide 1 Slide 2 Product Design Pricing and Strategies 2 Slide 3 Chapter Objectives Differentiate between a product item and product line. Classify products as consumer goods…