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1. Catalog marketing is a specialized branch of direct marketing. The two disciplines share many of the same characteristics. Like direct marketing, catalog marketing is…

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1. Marketing Management Exam 4 Lecture 1 Dr. David Andrus 2. Presentation Themes Direct Marketing Direct Mail Catalogue Marketing Telemarketing Kiosk Marketing Interactive…

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1.Chapter 19 MANAGING PERSONAL COMMUNICATIONS: --- Direct and interactive marketing word of mouth, and personal selling REN WEI (WINNIE) Sep.02, 2010 ATENEO GRADUATESCHOOL…

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By Dianna Dilworth : With new services that let cus- tomers manage their finances via a mobile phone, last week Com- merce Bank joined a growing number of other institutions…

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Managing diversity in Knowledge Fausto Giunchiglia ECAI 2006, Riva del Garda, Trento To be cited as: Fausto Giunchiglia, “Managing Diversity in Knowledge”, Invited talk,…