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Slide 1 Chapter 12 Organizational and Household Decision Making CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 2009 12-2 Chapter Objectives When you finish…
Chapter 12 Organizational and Household Decision Making CONSUMER BEHAVIOR, 8e Michael Solomon Chapter Objectives When you finish this chapter you should understand why: Marketers…
Chapter 11 Organizational and Household Decision Making CONSUMER BEHAVIOR, 9e Michael R. Solomon Chapter Objectives When you finish this chapter, you should understand why:…