Education Introducción a las comunicaciones de marketing integradas

1.1An Introduction to IntegratedMarketing CommunicationsMcGraw-Hill/IrwinCopyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.2. It’s Google’s WorldThe…

Marketing Chapter01

1. An Introduction to IntegratedMarketing Communications1McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. 2. It’s…