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Chapter 3 Conducting marketing Research and Forecasting Demand The Marketing Research System ⢠Marketing managers often commission formal marketing studies of specific…

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Ch 4 Chapter Questions What constitutes good marketing research? What are the best metrics for measuring marketing productivity? How can marketers assess their return on…

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Website Redesign Introduction Existing Site -- What is working well? 35 or so content editors across campus College brand consistent across entire site Increased viewing…