Documents Advertising

Advertising Linked presentation Advertising Agency The 4 holding marketing communications companies Omnicom: BBDO, DDB, TBWA (ad agencies) Omicom media group (media specialist)…

Documents Budget Decisions. Major Decisions in Advertising.

Slide 1 Budget Decisions Slide 2 Major Decisions in Advertising Slide 3 Budget Decisions Establishing the budget Budgeting approaches Allocating the budget Slide 4 Establishing…