e-Marketing Unit 3 Unit 3 e- Marketing Mix Structure: 3.1 Introduction Objectives 3.2 Marketing Mix 3.3 Determining the 4 P‟s in e-Marketing Mix Product Place or distribution…
Slide 1 The Internet for Distribution E-Marketing/7E Chapter 11 Slide 2 Chapter 11 Objectives After reading Chapter 11, you will be able to: – Describe the three major…
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E-Business Models Business Model-Definition It defines a revenue stream to the provider. It provides benefits to the consumer. It provides architecture to deliver those benefits.…
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