Business Branding

1. B GN ID NAR 2. BRAND –WHAT IS IT?“ A name, term, sign, symbol ,or design or acombination of them, intended to identify thegoods or services of one seller or group…

Education Marketing fundamentals

1. Advertising & IntegratedMarketing CommunicationsProf. Lucia Renwick Mondays 4-7 p.m. 2. Welcome & Introductions• Introductions (student &…