Documents To Brand or Not to Brand? Concepts and Rules for Building the Killer Brand Chapter 11.

Slide 1 To Brand or Not to Brand? Concepts and Rules for Building the Killer Brand Chapter 11 Slide 2 Some Important Concepts… Brand Name: The part of a brand that can…

Documents branded_utility_psfk_13nov06

The Brand As Utility Piers Fawkes PSFK Organization & Management Seminar Columbia University Monday Nov 13 2006 The rationale for my investigation into Branded Utility…