Documents 1) Creative Implementation(25)

Creative Strategy: Implementation and Evaluation Creative Strategy: Implementation and Evaluation 9 McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights…

Documents 1 IMC Message Strategy All planned brand messages should: 1) Create brand awareness 2) Change or...

Slide 1 1 IMC Message Strategy All planned brand messages should: 1) Create brand awareness 2) Change or reinforce customers’ attitudes 3) Stimulate some kind of response…