Documents branding

1. Brands & branding • Branding is a strategic point of view, not a select set of activities. • Branding is centraI to creating customer value, not just images. •…

Documents New Products and Services Chapter 10. Product “A good, service, or idea consisting of a bundle of....

Slide 1 New Products and Services Chapter 10 Slide 2 Product “A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers…