1. On.. 2. lining and dead brand A brand is forever! A framework for revitalizing declining and dead brands 3. What is rivival of a dead brand? 4. Afer 21 years and sells…
Slide 1By W Chan Kim and Renee Mauborgne Slide 2 Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue…