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Marketing A brand is forever ! A framework for revitalizing declining and dead brands.

1. On.. 2. lining and dead brand A brand is forever! A framework for revitalizing declining and dead brands 3. What is rivival of a dead brand? 4. Afer 21 years and sells…

Documents By W Chan Kim and Renee Mauborgne. Competing in overcrowded industries is no way to sustain high...

Slide 1By W Chan Kim and Renee Mauborgne Slide 2  Competing in overcrowded industries is no way to sustain high performance.  The real opportunity is to create blue…