Marketing The Branding Imperative, Fanen Acho

1. The Branding Imperative g 2. What is a brand? Lets start by defining the concept of brands and branding by first understanding what a brand isn’t. Dispelling 3 prominent…

Documents Brand Speaks Session NASSCOM

Sunder Madakshira SAP 1 This PPT was used to present at The NASSCOM Friday 2.0 Session on Friday, 18 February 2011 at the Hotel Royal Orchid, Bangalore. The session saw an…