Documents Product Decisions Chapter Seven. Copyright ©2011 Pearson Education, Inc., Publishing as Prentice...

Slide 1 Product Decisions Chapter Seven Slide 2 Copyright ©2011 Pearson Education, Inc., Publishing as Prentice Hall 7-2 Key Learning Points Elements of brand equity, developing…

Documents A Brand gives a product a distinct identity A Brand consists of all the features that make up a...

Slide 1  A Brand gives a product a distinct identity A Brand consists of all the features that make up a product’s image Brands are created using names, logos, slogans…