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1. WOM as an Attractor Joanne Jacobs COO, 1000heads @joannejacobs 2. Scope of the presentation • B2B lead generation • WOM – what it involves • WOM in B2B • WOM…

Business Conversation Triggers

1. Conversation Triggers:Sparking Conversations withAdvertising & MediaEd KellerCEO, Keller Fay GroupTwitter.com/kellerfay Insert PhotoEmily VanidesVP Connections Research&…

Business Conversation Triggers That Spark Word Of Mouth

1. Conversation Triggers:Sparking Conversations withAdvertising & MediaEd KellerCEO, Keller Fay GroupTwitter.com/kellerfay Insert PhotoEmily VanidesVP Connections Research&…