Marketing ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP?

ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP? Géraldine Michel Professor â Sorbonne Business Schoolâ France Ouidade Sabri Associate Professor - Sorbonne Business…

Documents ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP? Géraldine Michel Professor – Sorbonne...

Slide 1ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP? Géraldine Michel Professor – Sorbonne Business School– France Ouidade Sabri Associate Professor - Sorbonne…