Documents A Study on Brand Switching

TITLE OF THE PROJECT A study on brand switching : Taking Shampoo as product category Submitted on fulfillment of the Study Oriented Project BITS C323 BY Ahana Ghosh 2008B1A7575H…

Documents “BRAND” OR “PRODUCT”? Anything capable of satisfying a need or a want. A distinguishing...

Slide 1 Slide 2 “BRAND” OR “PRODUCT”? Anything capable of satisfying a need or a want. A distinguishing symbol, mark, logo, name, word, sentence or a combination…