Marketing Digital Advertising: Storytelling for M&M'S

Lecture given to advertising undergrads at UNC Chapel Hill in 2013 and 2014 on how Mars Chocolate and M&M'S use digital for advertising. Generously invited by the…

Business Exploring brand person case

1.  Toanalyze informant stories and suggest brand and consumer relationship 2.  Female 59years of age Waitress/Bartender Married 3.  Strong bonding with…