Documents Semiotics&Strategic Brand

Marketing Semiotics Inc. 2015Marketing Semiotics Laura Oswald e. [email protected] t. +1 312-343-0852 www.marketingsemiotics.com Semiotics and Strategic Brand…

Documents Semiotic Brand

Marketing Semiotics/Oswald/2007! Semiotics and Strategic Brand Management Laura R. Oswald Associate Professor, the University of Illinois [email protected] Director, Marketing…