Documents Brand Architecture

BRAND ARCHITECTURE Corporate Product and Brand Relationship No Go Limit Leveraged Extensions Diversifications Spontaneous Extensions Brand Stretching Core Extensions Brand…

Documents New Stretegic Brand Management - Chapter 5

1. Produced by Kevin Almeida CHAPTER 5: MANAGING RETAIL BRANDS 2. Produced by Kevin Almeida Content Evolution of the Distributor’s Brand Why sell Distributor’s…