MARKETING STRATEGIES OF MCDONALD ’ S VS KFC PRESENTED BY:• • • • • CHANDAN SINHA- BBA 4598/08 KUMAR RAVI- BBA 45103/08 ROHIT SINGHBBA 45108/08 ANIL KR AGARWAL-BBA…

VISION ‘To be the best and leading fast food provider around the globe’ MISSIO N "McDonald's vision is to be the world's best quick service restaurant…

CHAPTER 1 1. Describe the key elements in the strategic management process. 2. Discuss the three different perspectives or approaches used in understanding strategy, including…

CHAPTER 1 1. Describe the key elements in the strategic management process. 2. Discuss the three different perspectives or approaches used in understanding strategy, including…

Presentation By: ASFAND EJAZ (415) M.SOHAIL (408) M.USMAN (316) Presentation To: Prof. AHMAD USMAN AHMAD ARSLAN (346) M.FAISAL (534) M.NAVEED (311) Introduction McDonald’s…

CHAPTER 1 1. Describe the key elements in the strategic management process. 2. Discuss the three different perspectives or approaches used in understanding strategy, including…

1. BRAND • A name, term, sign, symbol, or design (or some combination thereof) used to identify the products of one firm and to differentiate them from competitive offerings.…

1.  2. Presentation By: ASFAND EJAZ (415) M.SOHAIL (408) M.USMAN (316) AHMAD ARSLAN (346) M.FAISAL (534)M.NAVEED (311) Presentation To: Prof. AHMAD USMAN 3. REPORTon The…

McDonaldâs : Behind The Golden Arches McDonaldâ: Behind The Golden Arches NMIMS UNIVERSITY McDonaldâs : Behind The Golden Arches Customer Acquisition and Retention Group…