Product and Brand Management What is a product? A product is any offering by a company to a market that serves to satisfy customer needs and wants. It can be an object, service,…

Product and Brand Management What is a product? A product is any offering by a company to a market that serves to satisfy customer needs and wants. It can be an object, service,…

Product and Brand Management Product and Brand Management What is a product? A product is any offering by a company to a market that serves to satisfy customer needs and…

The Marketing Mix Promotion Aims of todayâs lesson: To have an understanding of the marketing mix and the role of promotion To understand the difference between above and…

BRAND MANAGEMENT What is a Brand? A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and…