MARKETING IN 21ST CENTURY LEARNING OBJECTIVES After reading this chapter, students should know: - Importance of Marketing - Scope of Marketing - Fundamental marketing concepts…
1. 1ITM,VASHIProduct Policy & Brand ManagementLenovo Tablets & Smart PhonesArun Khedwal2nd August 2014Ref No: VAS2012XMBA25P001 2. 2Chapter NoTopic detailsPage No1Introduction…