Documents Customer Loyalty Toward an Integrated Conceptual Framework

Customer Loyalty: Toward an Integrated Conceptual Framework Alan S. Dick State University of New York at Buffalo Kunal Basu McGill University Customer loyalty is viewed as…

Documents A New Measure of Brand Attitudinal

A new measure of brand attitudinal equity based on the Zipf distribution Jan Hofmeyr, Victoria Goodall and Martin Bongers Synovate’s Brand and Communications Practice Paul…