Documents Creating Brand Content in Strategic Marketing

Wednesday, 12 August 2015 Financial Hall, Graha CIMB Niaga 2 nd Fl. Jakarta Creating Brand Content in Strategic Marketing Arief Budiman, MSi Faculty Member of Prasetiya Mulya…

Documents Chapter 2

CHAPTER 2: CUSTOMER-BASED BRAND EQUITY 2.* Kevin Lane Keller Tuck School of Business Dartmouth College Customer-Based Brand Equity 2.* âThe differential effect that brand…