1. 1Marketing Assignment Page 1 2. 2 EXECUTIVE SUMMARYAny company thrives or perishes based on the strength of their brand strategy. Depending on thedynamics of the industry…

Celebrity Endorsements & Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING Submitted to: By: Ms. Kokil Jain Rawtani Submitted Piyush A1802008077…

Brand Management Just What is Brand? • • It is 8:30 am and I am lacing up my Nike trainers ready for the morning jog. My Apple I-Pod is primed with a stash of Eminnem…

1. Module 4: Brand Identity 2. Brand Management Loyalty Brand-based price premium Shareholders’ returns Clarity on internal focus and brand execution High…

1. Brand and BrandingJean – Noel Kapferer 2. Branding dilemma What is brand?Name,sign, symbol,intended to identify goods & services of one seller from another Branding…

1. Brand Identity Prism (Kapferer) 2. KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Internalisation Externalisation Constructed…

1.Coffee-story Coffee- • Previously only a South-Indian drink• Confined to the Rich Brahmin class• Places for lawyers and educated class to hold discussions• The…

1. PRESENTED BY:SHIVAM GUPTA (13RM947) 2. INTRODUCTION:• Started In 1946 by Christian Dior.• Headquartered in Paris, France.• 79,450 Employees.• Biggest hit of today…

1. Branding SeminarWednesday 12th Nov, 2014 10:00am – 12:00pmSlide: 1 2. Your Presenter: Vorian Agency General ManagerMatt Lynch• General Manager of Vorian Agency –…

1. Co-branding, co-partnering or dual branding isthe act of using two established brand names ofdifferent companies on same product.It has made inroads into nearly every…