Business Branding

1. Brand Brand Name Trademark Generic Name Product Line Product Mix Individual offering Page 216 2. Co-Branding Two companies join to create a new product carrying both their…

Documents Branding(3)

1. Part 4 - Products Slide 1Chpt 10 - Product Mgmt BrandBrand Name Trademark Generic Name Product LineProduct Mix Page 216 Individual offering 2. Part 4 - ProductsSlide 2Chpt…

Business Branding

1. Brand Brand Name Trademark Generic Name Product Line Product Mix Individual offering Page 216 2. Co-Branding Two companies join to create a new product carrying both their…