1. BASIC OVERVIEWCMI Oral Care - 2010 2. “Market research is science applied to marketing. It is not perfectmathematics, but it is not astrology either.” - Someone bright…

CHAPTER 9: MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET 9.1 Qualitative Research Techniques     These techniques are relatively unstructured measurement…

1. LIFE INSURANCE IN INDIAHOW INSURANCE COMPANIES CAN LEVERAGE SOCIAL MEDIA TO GROW ITS BUSINESS1© InRev Systems 2011 2. AGENDAB 1INDUSTRY OVERVIEW1.2© InRev Systems 2011B…

1. Ryan McDaidBRAND PLANNER &STRATEGIST908-­‐334-­‐9900  [email protected]   2. PAST EXPERIENCE 3. TROJAN CONDOMS :: Pickin up Good Vibrations CHALLENGE: Trojan…

1. Shifting Perception through SocialMedia and Influencer EngagementThe Philips ‘+’ Campaign Arent Jan Hesselink (AJ)Head of Integrated Marketingand CommunicationsPhilips…

Chappy Account Planning & Strategy Bibliography: 2000-2010 Brand History Strategic Thought Leadership BBH JWT BBDO SAATCHI & SAATCHI M&C SAATCHI GREY TRANSLATION…

1. ACCELERATOR Boost your brand performance and be heard.DISCLAIMER: This is the intellectual property ofHeardable, Inc. and is not to be reused, copied,distributed or sold…

1. Top 10US Domestic Airline Brands OnlineNovember 1, 2010 - Copyright 2010 - Heardable, Inc. - Heardable.com 2. Hundreds of airlines were scanned by the Heardable brand…

1. INSIGHTS THROUGHOUTTHE CPG BRAND LIFECYCLEINTEGRATING NM INCITE SOCIAL MEDIASOLUTIONS WITH NIELSEN CAPABILITIES FORUNPARALLELED BRAND INSIGHT 2. NM INCITE CPG SOLUTIONSDRIVE…

Slide 1EMS Summer Release 2010 Alistair Smith Research Manager - Europe September 2010 Slide 2 EMS has been running for 15 years and is conducted by Synovate. It is used…