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1. http://michellegatbonton.blogspot.com CHAPTER 9: CREATING BRAND EQUITY Increasing Value Through Strategic Brand Management Anna Michelle P. Gatbonton September 17, 2013…
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MARKETING ON AIRTEL Presented to: Prof Mehta PRESENTED BY • • • • • • Abdul Kadir Chechatwala Abdul Kadir Kazi Khuzema.S.Kamri Shubhangi Khatavkar Khyati Mistry…
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Group Memebers Muhammad Bin Zaheer Muhammad Umar Malik Sadaat Ali Khan Shaheer Naeem Syed Intesar Hyder Telenor Pakistan Vision We're here to help Values Make…
1. CHAPTER 4:CHOOSING BRAND ELEMENTS TOBUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College 4.1 2. BuildingCustomer-Based Brand Equity Brand…
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