1. DREAMING OFBRAND FAILURE 2. BUTTERFLY IS A LONDON BASED BRAND & INNOVATION SPECIALISTWITH A SPECIFIC EXPERTISE IN EMERGING MARKETS 3. WE’RE EXCITED ABOUT BRAND FAILURES......THEY…
1. BUILDING A STRONG BRAND NARRATIVE 2. INFORMATION OVERLOAD I’m talking to you! I’m looking for you! 3. STORIES NARRATIVE VS Eventually end and the reader moves on to…