1. Polarizing brands A Harvard business study 2. A POWERPOINT PRESENTATION BY DEBANGITA GHOSH CHAITANYA BHARATHI INSTITUTE OF TECHNOLOGY(CBIT), HYDERABAD 3. Every brand wants…

1. Polarizing brands A Harvard business study 2. A POWERPOINT PRESENTATION BY DEBANGITA GHOSH CHAITANYA BHARATHI INSTITUTE OF TECHNOLOGY(CBIT), HYDERABAD 3. Every brand wants…

1. H A R V A R D B U S I N E S S R E V I E W 2. Okay then! 3. But what are POLARIZING BRANDS? 4. POLARIZING BRANDS are the ones that have both lovers and haters. 5. BUT THERE…

1. Making the most of a Polarizing “Brand” 2. Brand Dispersion 3. Hello! I am Phanindra Sura These slides were created as part of an internship done under the guidance…

1. My Summer Internship’15 An Awesome Journey IIM Lucknow 2. Following slides are a mashup of: HBR Article Marketing In Indian Context Theoretical Concept Of Marketing…

1. Heard of it ?? 2. Too Many Lovers Too many Haters 3. Then what should be the Strategy?? 4. Know the share of voters who can never be persuaded to vote Focus on how to…

1. Make the most of a polarising brand Based on an article of HBR 2. Miracle Whip Miracle Whip is dressing manufactured by Krafts Food 3. When Marketers at Krafts Foods began…

1. Make the most of a POLARIZING BRAND Abhinav | Nikita | Parvez | Shamael | Vandita GROUP 10 2. This presentation is based on an article published in the Harvard business…

1. polarizing 2. Polarization? 3. in marketing, in essence, is when a person/product/service creates such a that they draw in a group of fans, but run the 4. Mike Tyson 5.…