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Business Different Light : Category Marketing 2013

1. DIFFERENT LIGHTCategory Marketing Matt Rose 26/03/2013 2. Looking at brand categories through alternative lenses 3. What is category marketing?It‟s looking at your brand…

Business Co-Creation in Advertising and Marketing

1. STUDENT No. 08005446Dissertation submitted in partial fulfillmentof the requirements of theBA (Hons) ADVERTISING MANAGEMENTof Northumbria UniversityNAME!! ! Matthew MOOREDEGREE!…

Documents The value of the idea Is what you do with it. Its about identifying “key scenarios that unleash...

Slide 1 The value of the idea Is what you do with it Its about identifying âkey scenarios that unleash business value and help a company become a leaderâ. Mobility a catalyst…