1. DIFFERENT LIGHTCategory Marketing Matt Rose 26/03/2013 2. Looking at brand categories through alternative lenses 3. What is category marketing?It‟s looking at your brand…
1. STUDENT No. 08005446Dissertation submitted in partial fulfillmentof the requirements of theBA (Hons) ADVERTISING MANAGEMENTof Northumbria UniversityNAME!! ! Matthew MOOREDEGREE!…
Slide 1 The value of the idea Is what you do with it Its about identifying âkey scenarios that unleash business value and help a company become a leaderâ. Mobility a catalyst…