1. Recognizing the CMOs Role When It Comes to Crisis How to Protect Your Brand By Dean Crutchfield Associates 2. Crises are particle accelerators for brands that reveal their…
Vertical Brand Extension - Up/Down Market Leverage Daniel Filipsson, Ph.D Candidate – Brand Portfolio Strategy Stockholm, 25th of January 2008 Table of content Essen and…
Acharya Institute of Management and Sciences 1 A PROJECT REPORT ON “PENETRATION AND POPULARITY OF DTH SERVICES INMANAGEMENT & SCIENCES ACHARYA INSTITUTE OF BANGALORE…
1. Building great tourism brands Case Study – Poachers Way Presented by Clint Wright 2. Who we are 3. Who we do it for Shoalhaven Tourism Tourism Wollongong National Parks…
1. IMDbTeam Rocky 2. The worlds No. 1 online database for films,television and video games. 3. The Brief 4. To allow customers to easily purchase movietickets in the UK via…
1. What You Need To Know About Promotional Lanyards www.epromos.com 2. Welcome to ePromos’ overview of promotional lanyards! Here, we’ll share everything…
Brands Need to be Like Snow Globes Julia Sullivan âA brand is an entity that engenders an emotional connection with a consumer.â Stanley Hainsworth, former Creative Director…
1. Rebranding Strategy – Six Steps www.mbaco.com There are countless reasons why businesses might decide to rebrand. Sometimes it’s a well-known brand wishing to break…