Refer to the case study “Bajaj Auto Ltd.’s Brand Centric Strategy”. Do you feel justified with Rajiv’s decision to focus on twin – brand strategy? Provide your…

1. © 2014 Big Dog Innovations Social Media 2014 Style Objectives Your Unique Value Propositions Target Markets Their Motivations 3.0 Message Strategy Strategic Content Plan…

1. From Email to Universal Messaging:Reaching the Multichannel ConsumerMay 27, 2010OTOlabs Webinar One to One Interactive, 2010. All rights reserved. 2. Agenda 3. Presenting…

1. Content Marketing for PR ProsYouToo Social Media Conference 2011 – April 15Presented by Paul Roetzer, PR 20/20Twitter: @PaulRoetzer#YouToo2011 2. Content Marketing:…

1. Slacked.. lemon lime 2. • Who are our customers? • How is the product in terms of price and quality? • What is our Plan of Action? 3. Industry Analysis • Major…

1. Image, Brand & Content in eCommerce ANDREW DANIEL VP ECOMMERCE CINMAR 2. AGENDA • Who I am • Who is Cinmar • We Are All Content Marketers • Why Content is…

1. What are brands good for ? 2. •Brands helps in aggregating consumers 3. Platform for building relationship with consumer 4. Brands permits companies to charge price…

Slide 1 Design as Marketing: Apple Sucheta Acharyya Kelly Kivioja Liang Xu Dali Zheng Ying Wei Slide 2 Agenda Differentiating using design Eisenman’s framework – commoditized…